Description

This seminar delves into the power of typography in graphic design. Participants will learn how to pair fonts, control hierarchy, and use type to communicate messages. The seminar includes interactive discussions on the psychology of typefaces. Examples from advertising and publishing demonstrate the impact of typography choices. Hands-on exercises focus on creating layouts with balanced spacing and readability. Special attention is given to using typography for brand recognition and user engagement. Participants also explore digital typography trends for social media and online campaigns. The seminar features critique sessions to refine individual projects. Resources include type pairing guides and downloadable templates. By the end, attendees will understand how to transform text into a powerful design element.

Online Seminar

Font pairing, layout design, type psychology, brand communication.

Designers, marketers, content creators.