Description

This module explores the role of color in graphic design and visual storytelling. You will learn how different palettes influence perception and emotion. Interactive lessons include experiments with contrasting and complementary schemes. Students practice creating mood boards that communicate brand essence. The module includes guided assignments using color psychology in real-world contexts. Examples from art, fashion, and advertising show color’s role in communication. You’ll also explore accessibility considerations in color usage. Feedback sessions provide insights into how to refine your palettes. By the end, you’ll be confident in applying color theory to elevate design projects. This module empowers designers to make intentional and impactful color choices.

Learning Module

Color theory, psychology of color, practical palette creation.

Design students, artists, visual marketers.