Description

This course focuses on developing cohesive visual identities for brands. Students learn to design logos, color palettes, and supporting graphics. The program emphasizes creating assets that align with brand values and messaging. Case studies showcase successful identity systems from global companies. Hands-on tasks involve crafting mood boards and style guides. Students are guided through creating brand templates for print and digital. The course includes critiques and personalized feedback on assignments. Participants also learn how to deliver branding packages for clients. Practical advice is given on communicating branding strategies to stakeholders. By the end, students can confidently create and present complete brand identity systems.

Video Lessons

Logo design, brand colors, style guides, delivering branding assets.

Branding designers, marketing teams, creative entrepreneurs.